Please read. This is from the lips of an internet God.
Here’s another review of Shirky’s second book.
“Shirky’s hypothesis is that a lot of the 20th century stuff we used to take for granted — most people didn’t want to create media, people didn’t value homemade and amateur productions, no one would pitch in to create something for others to enjoy unless they were being paid — weren’t immutable laws of nature, but accidents of history. The Internet has undone those accidents, by making it possible for more people to make and do cool stuff, especially together.”